Helping Small Businesses Grow

Small Business Marketing Checklist – 6 Things to Check Everyday

Posted by admin | On: Mar 21 2012

As a small business owner or manager you might be wondering:
“What are the things that I need to do every day to stay on top of
my marketing and continue to grow my business?”

In this article by Max at he has put together a
simple and easy to follow checklist to help you figure out where to
focus your efforts. This guide is meant to be a basic daily checklist
that takes less than 30 minutes every morning.

If you stick to it, the results will compound over time translating
into more business and a stronger online presence. So, grab a
bottle of water and start your day by ticking off each item in
the list.

1. Check and respond to your leads
2. Monitor your social media
3. Check your google alerts
4. Check your reviews
5. Check your analytics
6. Read industry blogs

1. Check and respond to your leads.
Every good website has a way to capture visitor’s information
in order to convert them into potential customers. If your website
doesn’t at least have a “Contact Us” form, you should set one up now.

Visitors to your website will submit forms at all times, which
means that some might have come in while you were sleeping! It’s
important to get back to these leads as soon as possible.

Contacting them while they still have you in mind will help you
convert more of them into customers. Go through the list and sort
them, figure out which are legitimate leads and set a plan to
contact them today!

This can mean setting up reminders at specific times for you
to call them, emailing them yourself, or maybe assigning
them to a salesperson to follow up.

2. Monitor your Social Media.
Social Media has changed the way we do business. If you don’t
have a presence in Facebook, Twitter and Foursquare you might
be missing out on opportunities to engage with your audience.

It’s important to check your Facebook wall and inbox frequently (at
least every morning) to see who has commented, liked or messaged
you. Make sure to follow up with anyone who sent you a direct
message and also comment on or like new posts on your wall.

Remember it’s all about engaging and being part of the
conversation. If there isn’t much going on in your wall, you should
start a conversation; read this post for ideas and tips to engage
people on Facebook.

Another good idea is to like and comment on other business’ pages;
this will help you start building some buzz for your own business.

Twitter: Check your Twitter feed for direct messages, replies,
retweets and mentions. It’s important to thank people for
retweeting your posts, this will let them know that you noticed.
Also, follow up with conversations about your business and make
sure to post frequently.

Foursquare: Log into your account and monitor the number of
check-ins and tips. If the check-ins seem to be dwindling you might
want to do a Special for the week. Another good idea is to add some
tips to tell people what to look out for. It’s also important to
stay on top of what is being said to understand what people like or
don’t like about your business.

3. Google Alerts.
If you’re not using alerts to learn about your industry and your
business then you’re missing out on a free an easy way to stay on
top of things.

Go to Google Alerts and set up your first three alerts. Some ideas
for alerts are:
1. Your business name
2. Your industry and location (e.g Spas in Boston)
3. Your competitors names

Set your alerts to send you daily emails and make sure to check
them every day. This is an easy way to pinpoint which blogs and
publications are relevant for your industry. It also helps you
react quickly to any big news in your industry and it can be a way
to get some ideas of conversations to have using social media.

Finally, make sure you’re active and answer questions that are
related to your company or your industry; this will help you
establish yourself as a thought leader.

4. Check Your Reviews.
Chances are, your company has some reviews in sites like Yelp,
Google Maps, Yahoo Local, CitySearch, etc. Keep an up to date
list of the sites where you are listed and make sure to check
them daily to monitor new reviews.

If they’re good, fantastic! Use them as promotional material for
your Facebook wall or Twitter posts. If they’re bad, embrace
them and deal with them.

5. Read industry blogs and news.
It’s important to identify a few bloggers and industry influencers.
Read their articles and comment on them (both on their site as
well as in social media).

Make sure to voice your opinions and feel free to agree or
disagree. The important thing here is to remain informed and be
part of what’s happening. Google Alerts can help you figure out
which bloggers and news sites are talking about your trade.

Many times, local news sites are best, because they’re more
relevant to those geographically closest to you). Something else to
include here is checking sites like Yahoo! Answers and Quora, to
surface questions that people might be asking in your area of

Be helpful and instead of trying to sell them on your product or
service, just give them the best advice. This will help you build
trust from every reader and in the long term will help you establish
your presence.

6. Check your analytics.
If you don’t have analytics on your site, get them! If you’re
technical and love data, Google Analytics has a free tool to capture
information from your website. Another alternative is a service like
ours at ThriveHive that ties together analytics from all of your
marketing (not just your website analytics).

Keep track of the visits to your site and if you notice any abrupt
changes, take action. Remember that most sites have cyclical
characteristics, which means that you should usually compare this
week to the previous one (don’t compare a Sunday to a Wednesday,
since you will probably see a big difference due to the day of the
week) – this is more about capturing trends and big changes over
time to understand if you’re improving over time and to notice
problems early on.

It’s also important to capture the sources of your traffic to
understand where these visitors are coming from. Are they primarily
finding you through search engines like Google or are they mostly
coming to your site from social media sites like Facebook?

This information can help you optimize and focus your resources to
increase your traffic. Also note the keywords that people use to
find you and make sure to have them in mind when you’re writing
content for your site!

Extra points: Write a blog post.
It can be hard to write blog posts daily, but it’s important to
keep this top of mind and if you are inspired you should write a
full blown blog post today. If not, simply write a small article
(two or three paragraphs) about a conversation you had yesterday
with a customer, partner or vendor.

Maybe write about the questions that you received from them on the
phone. It’s pretty common for others to be wondering the same
things and if you have the answers, it will help you connect with
your audience and increase your buzz.

If you don’t already have a blog, we recommend setting one up! It’s
easy and there are many free tools out there like Tubmlr that will
get you up and running in no time.

We hope you follow this checklist daily! Print it and keep it close
to remember what to do every morning to consistently improve your

About the Author: You can read more from Max at:

Have a profitable day.

Kevin M. Clark

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