Helping Small Businesses Grow

Revamping Your Website From Blah to Ta-Dah

Posted by admin | On: Sep 11 2012

Have you ever visited a website and were absolutely bored out of your mind?

Unfortunately, way too many small business websites are just monotonous sales brochures droning on and on about the accomplishments of the business.

Always remember that your website needs to be about your customer, not about you. Your customer doesn’t care that you received a degree from “Awesome University.” All they care about is finding a solution to their problem.

Boring, static websites are much more common than websites that work. In fact, I’m going to go out on a limb and suggest that most small business owners need to do a complete overhaul of their website in order to bring it from “blah” to “ta-dah.”

The good news is that there are simple and immediate solutions that you can implement in order to keep prospects on your website and convert them to paying customers.

Here is a list of five simple and proven ways to transform your website:

1. Create a clear purpose.

When a visitor comes to your website, your purpose needs to be crystal clear. Do you want the prospect to enter their name and email into a website opt-in form? Are you trying to sell a product or service? Are you interested in educating the prospect over time? Your website should be designed to efficiently guide visitors to the information that they are seeking. It must have a clear and direct purpose.

In the overcrowded world of the Internet, you only have three seconds to capture the attention of your prospect. If your visitor is confused (even a little), they are going to leave your website in order to find a more obvious solution.

2. Highlight your benefits.

A prospect visits your site in order to solve a problem or improve their lives. It’s your job to convince them that your product or service will accomplish this. You can succeed in doing this by highlighting the benefits that your prospect will receive if they purchase your product or service.

Will your product make your prospect happier? Will it save them time? Will they be healthier or wealthier? It’s imperative that you convey to your prospect that if they purchase from you, they will receive an obvious and important benefit.

3. Keep it simple.

Time is a precious commodity in today’s world. More than ever before, your visitors are looking for a solution to their problems in a quick and timely manner. They don’t have hours to browse through your website looking for the answer.

Keep your web copy concise and to the point. You should use short paragraphs, bulleted lists and bolded and underlined text to highlight items of importance.

4. Give your visitors reasons to trust you.

As soon as a visitor comes to your site, it’s crucial that they feel that they can connect and trust you. There are a number of ways to increase the trust factor. Make sure that your contact information is prominent and easy to find.

Your website should be free from grammatical and spelling errors. Your site should have the look and feel of a well-established and successful company.

Research suggests that trust must be established for a prospect to either give you their information or make a purchase.

5. Offer something irresistible.

No matter how spectacular your website may be, we know that visitors rarely make a purchase on their first visit. In fact, it can take up to twenty-seven exposures to your brand before they’re ready to buy.

That’s why it’s essential that you capture your visitor’s name and email address so that you can continue to communicate with them.

However, you can’t just throw up a form on your website expecting your visitors to hand over their personal information.

You need to offer your visitors something irresistible in exchange for their name and email address. Ideally, it should be something they would gladly pay money to obtain. It might be an entertaining special report, educational ebook or engaging quiz. (Let’s face it, a long-winded whitepaper or subscription to your newsletter isn’t too irresistible.)

By giving away a sexy and irresistible “freebie” to your first-time visitors, you’re able to market to them over time.

There are numerous ways to keep prospects engaged in your website and convert them to happy clients and customers. If you revamp your website with a clear and specific purpose, keep things simple, create a sense of trust and offer something irresistible, you’ll soon find yourself with an abundance of new sales, clients and happy customers.

This article is authored by Jessica Swanson a Marketing Hot Wire Expert Panelist. Jessica has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. Get your Free Shoestring Marketing Kit from Jessica at

Kevin M. Clark is a past Entrepreneur Of The Year Award Winner and is the author of “Kevin M. Clark’s Guide to Marketing Your Business Online. Go to and claim your Free copy of this highly acclaimed new book and unleash some of Kevin’s most powerful marketing strategies. But hurry, this offer is available for a limited time.

Have a profitable day!

Kevin M. Clark


  1. L. says:

    just started a blog, and looking for all the information like this i can get. great information.

  2. Terri Madden says:

    I’ve enjoyed reading your articles and will implement many of your recommendations.
    I’ve also posted your business article on 2 groups on LinkedIn that should benefit from your ideas. We are preparing an improved web site, your tips will be a great guide!
    Thanks for sharing.

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