Helping Small Businesses Grow

5 Online Strategies No One Is Doing

Posted by admin | On: Mar 01 2012

Making Changes to Your Online Marketing Methods

Like most businesses, you probably need to make some pretty drastic
changes to your marketing plans to maximize the results you get
from online marketing. Here are some insider facts you need to know
about marketing your business online:

– The potential to grow your business using online marketing is
phenomenal, no matter what industry you are in. You just need to
cultivate the opportunity.

– There are 5 extremely useful Internet marketing techniques that
no one is doing. Learn them and put them into practice and you will
outperform all your competitors quickly.

– You need to achieve local online domination, a goal you can reach
by learning and mastering a four step process. Following these
steps correctly virtually guarantees you’ll get the results you
want.

– Creating and following a proven online marketing plan is
essential for managing all the crucial tasks needed to get to the
top of the search results and get more new customers into your
business.

– Establishing a baseline is critical before you implement a new
marketing plan. Take the time to thoroughly analyze what you are
already doing and what you need to change so you can measure your
progress.

– Make your tasks more reasonable by breaking them down. Start with
the tasks that are one-time jobs, as they provide the foundation
for your marketing plan, and you will have the pleasure of checking
things off your list.

– Only when the one-time tasks are completed should you begin the
tasks that repeat. These are long-term commitments that will
require monthly, weekly or even daily attention.

– You should consider seeking out subcontractors for a portion of
or the entire online marketing plan, for the sake of expediency and
skill. There are many who can take on select tasks to facilitate
the process for you.

– Create a system for tracking the results from implementing your
marketing plan. Measure the increase in your business income.

5 Things No One Is Doing

While some people are using select Internet marketing techniques to
drive traffic to their site, others are doing nothing at all,
except hoping for the best. Using a wide variety of tried
and true online marketing methods is the best way to see real
results in your sales. A great place to start is by opting to
implement the 5 things practically no one is doing. These things
produce serious results and should be used by every business with
an Internet presence. They include:

– Blogging

– Autoresponders, building an email list and following up

– Free reports

– Online video

– Basic SEO

Blogging creates a steady online presence that increases your
chances of being at the top of search engine results for your
keywords. Using a blog you can get content containing all your
long-tailed keywords on the web.

In addition, it allows you to build a following of customers and
potential customers who are interested in what you share and who
provide valuable feedback to you. This audience is ripe for being
marketed to when your business is in a slump.

Autoresponders are tools that allow you to build an email list and
easily follow up with those on it. They are a set of standardized
letters that are set up once and the necessary contact with each
new individual who opts into your email list is taken care of
automatically.

Autoresponders are an indispensable tool which saves
time for you and actually does some of the lead nurturing that is
absolutely essential in demand marketing.

Offering free reports to those who are interested is another of the
underused tools in the online marketer’s toolbox. Everyone loves
getting something for nothing.

If you offer free reports on an area of interest to your potential
customers you will establish yourself as an expert in that field and you
will easily be able to get them to give their email or other contact
information in exchange for a report that actually provides useful
information.

Online video is the video version of blogs and articles. You can
reach numerous customers and potential customers with this new hot
online marketing tool. You can create a simple video from text
slides and voiceover or music or record a video of actual products
and services in use. Be sure to place video both on your site and
offsite for maximum effectiveness.

Basic SEO, or Search Engine Optimization, is another tool that goes
unused by those looking to promote their business online. It is
simply making sure that your website is as appealing as possible to
the spiders that crawl the Internet collecting information for
search engines. This includes strategic use of keywords, backlinks
and more.

Many businesses pay a lot of money to have someone create a fancy
looking website for them, but it simply is not search engine
optimized, so it will never get ranked in the search engine
results. Without the strategic use of keywords, a significant
number of links to their site and the removal of sluggish elements
like Flash, a website will never achieve a top ranking.

By putting in place these 5 things that no one is doing you will be
able to easily set your website apart from that of most of your
competitors. Your search engine results will begin to quickly climb
and you will find that more and more customers are “stumbling
across” your website.

Kevin M. Clark is a past Entrepreneur Of The Year Award Winner and
is the author of “Kevin M. Clark’s Guide to Marketing Your Business
Online.

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