Helping Small Businesses Grow

21 Shoestring Marketing Secrets That All Small Business Owners Need to Know

Posted by admin | On: Apr 04 2012

Unfortunately, many small business owners believe in the motto, “it takes money to make money” in the world of small business. The good news is that nothing could be further from the truth.

There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind so that you can begin the process of building a thriving small business without spending a dime on marketing.

What every small business needs to know is that Shoestring Marketing is:

1. Low-cost. In today’s internet and social media age, there are now more low-cost marketing options than ever before. Not only is it possible, but absolutely doable to substantially grow your small business on a shoestring budget.

2. Commitment. If your marketing is going to eventually take hold, then you need to make a strong commitment to see it through until it sticks. Don’t give up in the early stages.

3. Patience. The fruits of your marketing labors don’t happen overnight. You need to plant your marketing seeds and tend to them regularly before your marketing garden blooms.

4. Branding. Your clients and customers need to have a clear picture in their minds as to who you are and how your product or service can solve their most pressing problems

5. Consistency. Marketing is much like breathing. It’s the life of your small business and should be a regular part of your daily business activities.

6. Domination. If you want to explode your small business profits, then you must dominate a small part of your market. You need to become the “go-to” person in your particular niche.

7. Customer-focused. Your primary job is to clearly identify the problems that your prospects face and offer them the obvious solutions.

8. Identify your target market. It’s crucial that you know exactly who needs your product or service. Mass marketing doesn’t work in today’s business environment. Not only does it force you to water down your marketing message to please the masses, but it’s much too expensive for the shoestring marketer.

9. Elicits confidence and trust. Create experiences and situations that boost the level of confidence from your prospects. At the end of the day, people buy from those whom they like and trust.

10. Massive visibility. Since your prospects are exposed to over 4,000 ads every single day, you need to ensure that your small business is utilizing as

<><><><><><><><><><><><><><><><><><><>

Want To Increase Your Instant Referral Business?

No matter what kind of small business you have, there has never been an easier way to ask customers for a referral, send a genuine thank you, reminder and grow your sales.

Technology is changing fast and greeting cards are now a powerful “High Touch” business tool to help make sure your clients and customers not only know just how important they are but help you create a steady stream of new customer referrals!

Check Out This 3 Minute Video That Explains:

https://www.sendoutcards.com/134207

Do not miss this. Check it out right now and even try it for FREE. Then contact us right away at kclark5k@gmail.com
many marketing platforms as possible. Your prospects should come across you in as many places as possible.

<><><><><><><><><><><><><><><><><><><>

many marketing platforms as possible. Your prospects should come across you in as many places as possible.

11. Repetition. Research suggests that prospects need to encounter your small business between seven and twelve times before they are ready to purchase. So, put yourself in front of your target market over and over again.

12. Ease of use. If your sales process, marketing materials or any other part of your business is too complicated, your customers will become confused. Confused customers simply don’t buy.

13. The WOW Factor. What are you doing to get noticed? How are you different than your competition? The fastest way to small business failure is to blend in with the crowd.

14. Quality. If your product and/or services aren’t top quality, then you won’t get repeat business. Your long-term success depends on satisfied customers who spread the word about your business and purchase from you repeatedly.

15. Education. Position yourself as an expert and educate your prospects as to why your small business can offer them the remedy to their most pressing pain points.

16. Relationships. Create real relationships with your prospects and customers. Answer their questions, solve their problems and help them if they’re stuck. Your prospects want to know that there’s a real person in front of your small business.

17. Increasing the lifetime value of customers. Over 20% of your existing customers will purchase from you again (since they already know and trust you), so create additional ways for them to make purchases.

18. Automation. We’re living in a fast-tracked society that doesn’t work using old-fashioned marketing methods. So, embrace automation tools such as landing pages, email autoresponders, shopping carts, customer management software, etc.

19. Tracking your results. It’s essential to your overall survival that you have a clear understanding what works and what doesn’t work when it comes to your marketing. Use link tracking software to track your ROI (even if your only investment is your time).

20. Flexibility. Things change quickly and you must be willing to adapt. When the next “great” marketing platform emerges, be willing to jump on board and embrace it with excitement. If you are a flexible marketer, you’re always miles ahead of your competition.

21. Everything that you do. Marketing isn’t just about your advertising campaigns. Every single interaction that you have with your prospects promotes your small business. So, be careful how you answer the phone, respond to your emails and treat your customers because all of it makes an instant and lasting impression on them.

So, there you have it, twenty-one Shoestring Marketing strategies that will literally transform your small business from “just getting by” to “flourishing.” And, the best part of all is that you can do it all on a shoestring marketing budget.

Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. You can read more from Jessica at http://www.shoestringmarketinguniversity.com/

Have a profitable day!

Kevin M. Clark

29 Comments

  1. I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.

  2. Kelly Gamero says:

    I think this is great info for me reading your articles. But want to remark on few general things, The site style is great, the articles are really great : D. Good job, cheers

  3. Eduarda says:

    Your articles are highly appreciated. Good work.

  4. Clarice says:

    This was a lovely article to read.

  5. Everalda says:

    interesting one to read. thanks.

  6. Dagmar says:

    it’s an awesome post. i like reading it. thanks.

  7. Cari says:

    Loved the website, keep up the good work guys, I will be following you.

  8. I am familiar with running a blog and i really recognize the value of your content. This article has really peaked my interest. I’m going to bookmark your site and maintain checking for brand new information.

  9. Wonderful post, very informative. I wonder why the other experts of this sector don’t notice this. You should continue your writing. I am confident, you have a huge readers’ base already!

  10. Wow! This could be one of the most helpful blogs We have ever come across on this subject.
    Actually Great. I’m also a specialist in this topic therefore I can understand your effort.

  11. I absolutely enjoy reading all that is written on your blog. Keep the stories coming. I loved it!

  12. Howdy! Do you use Twitter? I’d like to follow you if that would be okay. I’m undoubtedly enjoying your blog and look forward to new updates.

  13. Hello. I’m attempting to to find ideas to enhance my website. I suppose its okay to use some of your ideas?

    • admin says:

      Hi Jenny, yes feel free to use the ideas presented at Marketing Hot Wire to help you grow your business successfully and profitably. Thanks for following. Kevin

  14. lista de email says:

    wow. great tips!

  15. Wow, incredible blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is wonderful,
    let alone the content!

  16. I’m attempting to find things to improve my web site!I suppose its ok to use a few of your ideas!!

    • admin says:

      Yes, of course. Be my guest and feel free to use any of the ideas you learn here that will help you grow your business and your profits. Please let your friends and colleagues know that for a limited time they can get a Free copy of my book on how to market their business online together with a Free subscription to our Inbox Magazine when they go to http://MarketingHotWire.com and subscribe.

  17. Etta says:

    My spouse and I absolutely love your blog and find many of your post’s to be just what I’m looking for.
    Do you offer guest writers to write content available for you?

    I wouldn’t mind composing a post or elaborating on many of the subjects you write in relation to here. Again, awesome website!

    • admin says:

      Hi Etta, thank you for your great comments. We do from time to time accept articles that are very tightly focused on small business marketing tips, strategies and techniques that will help entrepreneurs build successful and profitable businesses. Thanks again, Kevin

  18. Gidget says:

    Wonderful article! We are linking to this great content on our site.
    Keep up the great writing.

  19. Janice says:

    btw where do you order those articles or do you just write them manually?

  20. Bruce Eroman says:

    Very nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  21. Katherin says:

    This is really interesting, You’re a very skilled blogger. I have joined your rss feed and look forward to more of your excellent posts. Also, I’ve shared your website in my social networks!

Leave a comment